Leadership Lab
If you’re a woman who owns an established brick-and-mortar service business with a team of five or more, and you’re still the most reliable revenue generator, this is the ceiling you’re hitting:
When revenue depends on you, improvement stalls and growth feels risky. There’s no time to plan. Strategic thinking has no space to breathe.
The shift doesn’t come from working harder. It comes from changing who the business relies on to perform.
Guided Action, Not Information
In your 6 month program, I will personally guide you through building the right team structure for your business. Together, we clarify roles, expectations, and decision-making so accountability becomes normal, and performance rises without constant oversight.
You already know that uncertainty creates anxiety, putting off decisions only makes it louder.
That’s why the Leadership Lab is built around guided action, not information. You’ll stop overthinking and start moving forward, alongside other women leading real teams and facing the same level of responsibility.
You will step out of daily operations because key roles take shape. Decisions get handled. The business stops depending on you to hold everything together.
HERE’S WHAT YOU’LL gain…
01
Discover, then apply my most popular signature tool that holds people accountable by clearly outlining what each person is getting paid to do.
SIGNATURE TOOLS
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Let go of those who no longer fit, align with those ready for new responsibilities, and attract your next great hire.
BUILD YOUR TEAM
03
Learn how to offer careers versus jobs, and eliminate your team turnover and bloated payroll.
CAREER PATHING
04
Invest in your team with professional development training and coaching that will impact their performance and commitment.
DEVELOP YOUR LEADERS
05
Be the leader your team respects, learns from, and admires for creating a team culture they want to be part of.
LEADERSHIP
06
Finally feel like you have the energy to grow your business and take care of your family and community obligations. Meet some new peers who will quickly become trusted friends.
GROW
our clients tell us…
That our curriculum, tools, and frameworks have impacted everything they do. They say the monthly coaching calls, and elevated conversations accelerate their results well beyond what they expected. They especially like feeling safe sharing their current challenges because they know they’ll get custom coaching, strategy, and specific tools that will turn things around quickly. Be sure to take advantage of the complimentary Team Leader Program, included at no additional cost, for your key team members.
And yes, Zoom is cool, but nothing beats in-person gatherings.
That’s why we love to bring our clients together, at our annual retreat in Canada, and watch the friendships deepen even more as they unplug from their business so they can work ON their business and themselves.
Hiring was supposed to be…
The solution, not your next problem.
You thought hiring people would lighten your load.
You brought them on to help, not hand you more headaches.
You would love to rely more on a few key team members to help lead your business.
Real leadership guidance. Real workplace experience.
Real leadership guidance. Real workplace experience.
Investment: $1,500 USD/month or Pay in Full: $8,250 (save $750)
Canadian pricing available.
Small group coaching for women with real teams, real workplaces, and real leadership decisions, guided by experience, not theory.
Small group coaching for women with real teams, real workplaces, and real leadership decisions, guided by experience, not theory.
Leadership Lab vs. Typical Online Programs
WHAT’S DIFFERENT?
Leadership Lab vs. Typical Online Programs
LEADERSHIP LAB
ONLINE PROGRAMS
If you lead a team in a real workplace, you don’t need more information, you need experienced guidance and shared accountability.
Leadership Lab: Is This You?
for you if…
not for you if…
Signature Tools
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Start, Stop, Continue Framework
The key to meaningful feedback.
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Drumbeats
The key to proactive planning.
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1:1s
The key to building trust.
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Skill Stacking
The key to team agility.
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Bell Curves
The key to compensation reviews and performance reviews.
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Career Pathing
The key to retention.
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5R Work Plans
The key to accountability.
a look inside Leadership Lab Retreats
Why Shelli is Your Coach
Why Shelli is Your Coach
Shelli Warren brings over 25 years of experience leading large teams inside a Fortune 50 corporation, where leadership decisions were complex, visible, and carried real consequences.
She didn’t learn leadership from theory. She learned it inside high-stakes environments where hiring wrong cost morale and money, where team dynamics could derail performance, and where leaders were expected to make hard calls and stand behind them.
Today, Shelli supports hundreds of women who own fast-growing, service-based businesses. Businesses that scaled quickly and now face the most emotionally charged phase of leadership:
People issues that feel personal
Pay and performance decisions that carry risk
Team dynamics that are no longer simple
The emotional scars of a bad hire or you don’t want to repeat
Real competition to attract, and keep top talent
These aren’t surface-level problems.
They require deeper conversations, sharper judgment, and leadership maturity.
Most clients find Shelli through her long-standing Stacking Your Team podcast that doesn’t sugarcoat leadership, and neither does her coaching.
Shelli works with owners navigating complex businesses where the doors are open, the market is competitive, and leadership decisions can’t be delayed or outsourced.
Her coaching creates space to think clearly, talk honestly, and make confident decisions so fear doesn’t drive leadership, and avoidance doesn’t quietly cost you momentum.
Clients don’t come to Shelli for motivation.
They come for experienced guidance through the decisions that feel heavy and matter most.
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"Every time I come to you, I walk away with such wisdom along with your strength and kindness fortifying me. I’m so grateful for you and have so much gratitude for the guidance you provide me and my team."
Sarah Russo, Page One Media
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"I am thrilled to be back for my 3rd year. It feels like time is flying by, and I look forward to continuing to learn from you and everyone else in the Leadership Lab. I couldn't keep doing my business without this level of support."
Dr. Rebecca Dekker, Evidence Based Birth®
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"Your encouragement and expertise have helped me tackle challenges I didn't think I was ready for with just 3 days after connecting for the first time."
Mayra Sanchez, Hope for Healing Counselling & Immigration Evaluation
INCLUDED IN YOUR PROGRAM
For Your Team
Create a culture of learning for your team by enrolling key team members into the TEAM Leader Program.
Help your new leaders transition from being individual contributors to taking responsibility for the success of a group of people.
Members of the Leadership Lab can enroll 2 members of their team to this unique coaching program at no charge.
The Team Leader Program Offers Access to:
frequently asked questions
We get it. Investing in your personal development is a significant financial decision that also requires you to consider your time and commitment to take full advantage of everything available to you in this opportunity to grow.
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Members who experience the most success in our programs are open to new perspectives and coaching. Collecting and containing the tools and resources alone won’t lead to any significant shift in performance and outcomes. The best results occur when members apply what they’ve learned directly to their business with a planned rollout and clear communication to their team.
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Members who have a team of 5 or more, and own a firm, agency, studio, clinic, spa, private practice, center, academy, or a collective brick & mortar or online service-based business join the Leadership Lab. Every member owns an established business. The Leadership Lab is not a fit if you own a multi-level marketing business, a franchise, lead a not-for-profit, your business is a side hustle while you work elsewhere, or you are not the owner of the business.
Shelli offers 1:1 coaching for those who are not a fit for the Leadership Lab.
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Leadership Lab's size is 12 or less members.
As an introvert, Shelli has the desire to create intimate experiences where deep relationships can bloom, the exact opposite of the noise, distractions and invisibility big group programs have.
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Shelli has led teams of up to 60 including cross-functional teams, so she has a big heart for women who lead large teams. Women with multiple locations, remote team members, and those who have secondary complimentary businesses feel cared for and understood in the Leadership Lab.
The Leadership Lab is not a fit if you own a multi-level marketing business, a franchise, lead a not-for-profit, your business is a side hustle while you work elsewhere, or you are not the owner of the business.
Shelli offers 1:1 coaching for those who are not a fit for the Leadership Lab.
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Shelli is your coach and attends every call. Periodically, she also invites a guest expert to share their expertise and co-facilitates those calls ensuring members get their specific questions answered.
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All calls are recorded, locked into your calendar, and set on a drumbeat so you will always know when we meet via Zoom. Dates shift only when a US or CAD holiday interrupts the drumbeat. Call times consider PT, MT, CT and ET time zones. You will also receive a printable calendar that reflects the length of your program so that your Executive Assistant can update your digital calendar tool.
Leadership Lab includes (2) 90-minute calls per month:
Accountability & Goals Call
Coaching Call
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Members of Leadership Lab are invited to attend an in-person, two-day retreat in a quaint village in Canada. You'll be responsible for the cost of your travel and accommodations, while we take care of the food, beverages, retreat materials, and creating an environment where you can focus completely on your business.
It's dedicated time to step away from your day-to-day so you can think clearly, solve bigger problems, make confident decisions, and create a plan for what's next.
"Your business deserves time to be worked on, not just worked in."
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Leadership Lab:
$1,500 USD/month or Pay in Full $8,250 USD (Save $750)
Canadian pricing available.
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Your 6 month program includes two 60-minute private strategy sessions.
Additional strategy sessions with Shelli are available for purchase at a reduced rate reserved for current clients.
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Yes, it’s hard to find a group where you feel undeniable support so many people renew their membership. They enjoy the learning environment and deep connections with peers. They also appreciate how Shelli creates relevant content, tools, and coaching conversations.
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She loves welcoming boomerang clients back. Some return because they've added new leaders, expanded locations, or are navigating challenges they haven't faced before. Others miss having a trusted room where they can think out loud, ask difficult questions, and be challenged by women who understand exactly what they're carrying.
"I didn't realize how much I relied on our conversations until they were gone."
"I needed someone who already understood my business."
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As a member of the Leadership Lab, you can enroll up to 2 team members who lead people, processes or profit centers. You can add more team members at $300 USD per month. This is an excellent option for reinforcing your learning culture and retention goals. Team members who join typically have roles such as: Director of Operations, Director of Therapy, Clinic Director, Senior Project Leader, Lead Trainer, Lead Practitioner, Program Director, Administrative Lead, Legal Team Leader, Content Team Leader, etc.
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You may leave the program after your six month commitment has been met.