Leadership Lab

If you’re a woman who owns an established brick-and-mortar service business with a team of five or more, and you’re still the most reliable revenue generator, this is the ceiling you’re hitting:

When revenue depends on you, improvement stalls and growth feels risky. There’s no time to plan. Strategic thinking has no space to breathe.

The shift doesn’t come from working harder. It comes from changing who the business relies on to perform.

SIGNATURE GROUP COACHING PROGRAM

The Leadership Lab

In your 6 month program, the Leadership Lab, I will personally guide you through the best team structure for your specific business. You’ll get my proven signature tools, frameworks, templates, scripts, workplans, job postings, and agendas, so that you can hold people accountable to your standards so they will meet or exceed expectations.

You’ll get out of the daily operations as we introduce a few key leadership roles that will steer your team toward excellence and a gratifying future.  

I'M READY FOR THIS

WHAT YOU’LL GAIN

Inside the Leadership Lab

Discover, then apply my most popular signature tool that holds people accountable by clearly outlining what each person is getting paid to do.

Signature Tools

Learn how to offer careers versus jobs and eliminate your team turnover and bloated payroll

Career Pathing

Let go of those who no longer fit, align with those ready for new responsibilities, and attract your next great hire.

Build Your Team

Invest in your team with professional development training and coaching that will impact their performance and commitment. 

Develop Your Leaders

Be the leader your team respects, learns from, and admires for creating a team culture they want to be part of.

Leadership

Finally feel like you have the energy to grow your business and take care of your family and community obligations. Meet some new peers who will quickly become trusted friends.

Grow

Our clients tell us that our curriculum, tools and frameworks have impacted everything they do. They say the monthly live trainings, and elevated conversations accelerate their results well beyond what they expected. They especially like feeling safe sharing their current challenges because they know they’ll get custom coaching, strategy, and specific tools that will turn things around quickly.  Be sure to take advantage of the complimentary Team Leader Program, included at no additional cost, for your key team members.   

And yes, Zoom is cool, but nothing beats in-person gatherings.
That’s why we love to bring our clients together, and watch the friendships deepen even more as they unplug from their business so they can work ON their business and themselves.   

YOU'RE READY FOR THIS

Every event we host is designed with intention, from the atmosphere we create to the way each session flows.

Hiring was supposed to be the solution, not your next problem.

You thought hiring people would lighten your load.

You brought them on to help, not hand you more headaches.

You would love to rely more on a few key team members to help lead your business.

SIGNATURE GROUP COACHING PROGRAM

The Leadership Lab

Valuable Guidance & Generous Relationships

Investment: $2,000/month

Six month group coaching program for women who own an established business with a team of five or more, including remote team members.

Accelerate your effectiveness to lead your team while removing yourself from the day-to-day.

APPLY TO JOIN THE LEADERSHIP LAB

Signature tools that unlock your ability to get out of your daily operations.

A Look Inside Leadership Lab Retreats

Stop feeling alone.

Start leading with confidence.

You’ve worked hard to build your business. But now, your growth feels stalled, and your team isn’t delivering at the level you need.

You’re stuck in the weeds of daily operations, worried about turnover, and exhausted from carrying the leadership burden alone.

Here’s the truth: You can’t keep doing it all.

It’s time to stop hoping your team will rise to the challenge and start building a team that does.

JOIN US

Will this work for me?

  • A person with curly hair and glasses, wearing a black turtleneck and a necklace with dark beads, smiling in the picture.

    "Every time I come to you, I walk away with such wisdom along with your strength and kindness fortifying me. I’m so grateful for you and have so much gratitude for the guidance you provide me and my team."

    Sarah Russo, Page One Media

  • Smiling woman in a blazer sitting outdoors near a window.

    "I am thrilled to be back for my 3rd year. It feels like time is flying by, and I look forward to continuing to learn from you and everyone else in the Leadership Lab. I couldn't keep doing my business without this level of support.'

    Dr. Rebecca Dekker, Evidence Based Birth®

  • Woman with long brown hair, wearing a floral top, smiling against a green background.

    "Her group program allowed me to connect with women who face the same leadership challenges, while her 1:1 guidance offers a more custom approach to developing my leadership style."

    Karine Parthenais, The Work VACAY

INCLUDED IN YOUR PROGRAM

For Your Team

Create a culture of learning for your team by enrolling key team members into the TEAM Leader Program.

Help your new leaders transition from being individual contributors to taking responsibility for the success of a group of people.

Members of the Leadership Lab can enroll 2 members of their team to this unique coaching program at no charge.  

The Team Leader Program Offers Access to:

Got Questions?

We get it. Investing in your personal development is a significant financial decision that also requires you to consider your time and commitment to take full advantage of everything available to you in this opportunity to grow.   

  • Yes, it’s hard to find a group where you feel undeniable support so many people renew their membership. They enjoy the learning environment and deep connections with peers. They also appreciate how Shelli creates relevant content, tools, and coaching conversations.

  • Women who own a firm, agency, studio, clinic, spa, private practice, center, academy, or a collective brick & mortar or online service-based business join the Leadership Lab. Every member owns an established business. The Leadership Lab is not a fit if you own a multi-level marketing business or a side hustle while you work elsewhere.

  • Leadership Lab's size is 20 or less members.

    As an introvert, Shelli has the desire to create intimate experiences where deep relationships can bloom, the exact opposite of the noise, distractions and invisibility big group programs have.

  • Shelli has led teams of up to 60 including cross-functional teams, so she has a big heart for women who lead large teams.  Women with multiple locations, remote team members, and those who have secondary complimentary businesses feel cared for and understood in the Leadership Lab.

    The Leadership Lab is not a fit if you own a multi-level marketing business or a side hustle while you work elsewhere. 

  • Shelli is your coach and attends every call. Periodically she also invites a guest expert to share their expertise and co-facilitates those calls ensuring members get their specific questions answered. 

  • All calls are recorded, locked into your calendar, and set on a drumbeat so you will always know when we meet via Zoom. Dates shift only when a US or CAD holiday interrupts the drumbeat. Call times consider PT, MT, CT and ET time zones. You will also receive a printable calendar that reflects the length of your program so that your Executive Assistant can update your digital calendar tool.

    Leadership Lab includes (3) 90-minute calls per month:

    1. Accountability & Goals

    2. Training

    3. Coaching

  • No, the Leadership Lab program is designed to support the key decision-maker and the person who is the face of the brand.

  • Leadership Lab:

    • $2,000 USD/month

    • $1,480  USD/month for Canadian Residents

    Each month, your payment will be automatically processed. You will be contacted 30 days before the end of your program to inquire about your interest in renewing or exiting the program. 

    A standard contract will be provided to you that outlines all the particulars and agreements of our program. 

  • As a member of the Leadership Lab, you can enroll up to 2 team members who lead people, processes or profit centers.  You can add more team members at $300 USD per month. This is an excellent option for reinforcing your learning culture and retention goals. Team members who join typically have roles such as: Director of Operations, Director of Therapy, Clinic Director, Senior Project Leader, Lead Trainer, Lead Practitioner, Program Director, Administrative Lead, Legal Team Leader, Content Team Leader, etc. 

  • Additional strategy sessions with Shelli are available for purchase at a reduced rate. 

  • She loves welcoming boomerang clients back. Many people return because they have reached a new revenue level within their business and want more support. Others tell her, “I miss it” or “I’m ready to do the work.”

  • Members of the Leadership Lab are invited to a 2-day in-person retreat at least one per year. You will be responsible for covering the cost and organizing your travel and accommodations. We provide meals, snacks, beverages, and retreat materials. Care is taken to assist you with roommate requests and special needs. We start each day at 10AM and end at 4PM allowing ample time for family check-ins and me-time before group dinners.

  • People who experience the most success in our programs are open to new perspectives and coaching. Collecting and containing the tools and resources alone won’t lead to any significant shift in performance and outcomes. The best results occur when people apply what they’ve learned directly to their business with a planned rollout and clear communication to their team.

  • You may leave the program after your six month commitment has been met.