404: Inside a Large Private Practice: Leadership Decisions That Matter With Carla Willock
Carla Willock is the founder and Clinical Director of Victoria Speech and Language Centre in Victoria, British Columbia, Canada. A dynamic, multi-location practice that also serves families across schools, daycares, and private homes. She’s also a valued member of our Leadership Lab community, and I knew you’d feel like you’re sitting in on a masterclass as she pulls back the curtain on her leadership journey.
In our conversation, Carla shares how she’s navigated tough decisions, including partnering with Indigenous communities through Jordan’s Principle grants to bring much-needed services directly to kids in their own neighborhoods. She talks candidly about the realities of government funding, what happens when 50% of your revenue is at stake, and how she’s proactively pivoted her practice to secure its future.
Carla opens up about hiring internationally, revealing both the challenges and rewards of bringing in talented clinicians from around the world. She describes her growth from being the person who carried all the weight of the business, to confidently leading with clarity, structure, and intention and empowering her team to be self-sufficient with comprehensive SOPs and onboarding.
This episode is full of real-life stories, practical advice, and inspiration for stepping boldly into your own CEO role. I know you’ll walk away with ideas and encouragement to take your leadership to the next level.
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